Genesis Robotics

Alongside Gabrielle Allen and Media Farm, I produced this heartfelt commercial for Genesis Robotics. The story features a soldier who is wounded in battle and loses control of his legs. A Genesis Robotics “Live Drive” is installed into his exoskeleton, and the technology helps him to walk again and stand up on his wedding day! We produced 3 spots – a 2:30, a 1:45, and a 30 second. Video below is the 1:45 version, which was recently featured in a Forbes article. The 2:30 further down below. Directed by Amit Gupta.